A holistic campaign was created in two phases for the launch of the new Tata Salt variants: Tata Salt Rock Salt & Tata Salt Black Salt. In Phase 1, we tied up with 60+ restaurants across Mumbai & Delhi & placed the salt crushers on all their tables along with QR Code which enabled the patron to purchase the product.
In Phase 2 of the campaign, we lead a team of 20+ influencers to visit each restaurant & integrate the Salt with the food offered at the restaurant & create content in the form of a 1-minute video.
During the 2014 FIFA World Cup, Puma parties were held at select night clubs in Delhi for matches of Puma sponsored teams. The event also featured a pub quiz, whistles and footballs were given as memorabilia, the branding was done in terms of danglers and cut-outs.
120 outlets across 6 cities were collaborated with. Customers who have the Liv Sports app on their phone were given a free shot when each team scored their first goal. The event took place in Mumbai, Delhi, Kolkata, Pune, Bangalore and Goa.
For Bumble India, the idea was to create branding in lifestyle spaces their TG frequents. Accordingly, we tied up with 65+ outlets across Mumbai, Delhi & Bangalore for the same where inside the outlet we placed Bumble branded collateral. These branding elements consisted of Bumble Branded coasters, acrylic tent cards & branded mirror strips. The campaign duration for this was 4 weeks.
For the occasion of Independence Day, we executed the Gems of India activation for Cadbury in GIP Mall, Noida. A 24ft*18ft mosaic of Gems was designed & executed by PIL & placed in the mall atrium for a period of one week. Apart from creating this beautiful installation completely out of Gems Candy, we also had TV Superstar Karan Wahi who came down to interact with the crowd and help put Gems on the mosaic.
In addition to that, we also curated the 7 days with fun games and engagement activities for patrons of the mall, where they won goodies from Cadbury.
A holistic campaign was created in two phases for the launch of the new Tata Salt variants: Tata Salt Rock Salt & Tata Salt Black Salt. In Phase 1, we tied up with 60+ restaurants across Mumbai & Delhi & placed the salt crushers on all their tables along with QR Code which enabled the patron to purchase the product.
In Phase 2 of the campaign, we lead a team of 20+ influencers to visit each restaurant & integrate the Salt with the food offered at the restaurant & create content in the form of a 1-minute video.
Here are some of the brands we've worked for.
